A New Type of Muscle Therapy



Advanced Muscle Therapy

Larry Ogilvie, owner of Advanced Muscle Therapy and Fitness, and Tifini McGill offer special muscle therapies for athletes, post-rehab patients and others, as well as regular personal training services.

The best way to let you know who we are is with this article that was written about Advanced Muscle Therapy by Angela Daughtry for the News-Leader.


“Everyone has heard of personal training, and of physical rehabilitation after surgery, but a local business is now offering a new type of muscle therapy that combines the two.

Larry Ogilvie, owner of Advanced Muscle Therapy and Fitness at 961687 Gateway Blvd., has expanded his muscle therapy practice to include medical exercise training, as well as more than doubling the size of his training space from 700 to 1,800 square feet.

While regular personal training is for healthy people, he says, medical exercise training is a safe exercise program that helps post-rehab patients build their bodies back into optimal shape with supervised training.

Ogilvie said he and his employee Tifini McGill help those who have had hip and knee replacements and other health issues to continue their fitness training after regular physical therapy is done. Ogilvie gets many of his patients through doctor referrals, and keeps physicians informed as to the patient’s progress with biweekly reports.

“It’s a transition from physical therapy to keep going,” Ogilvie said. “If you’re 50 or 60 years old, where do you go if you haven’t been to a gym? Let us teach you how to use the equipment. You can continue with one-on-one training. We have the tools and knowledge to do that.”

Ogilvie, who was born and raised in Fernandina Beach, has also expanded his personal training practice along with the larger facility that he moved into last November.

Ogilvie’s practice has also been offering Active Release Technique for the last six years, which is a patented technique that treats strains and injuries in muscles, ligaments, tendons, fascia and nerves. The technique goes beyond massage therapy, using hands-on treatment and motion to treat muscular and fascial injuries and “nerve entrapments.”

Ogilvie has been working with a manufacturing company in Jacksonville for three years to help its employees with repetitive strains. The proactive ART therapy prevents many from further injury, resulting in much lower workers’ compensation occurrences.

Ogilvie says he has treated 100 cases of carpal tunnel syndrome, tennis elbow, lower back pain and other problems for employees in the company, with a success rate of 98 percent.
“The company is very progressive,” Ogilvie says. “Their workers’ compensation was costing $400,000 to $500,000 a year.”

In his practice, Ogilvie says the most common complaint is lower back pain. “People aren’t as fit as they once were,” he says. “It’s not one occurrence that happens. It’s what happened up to that point that caused the problem.”

Ogilvie sees a broad spectrum of clients, from 8-year-old Little Leaguers, to high school athletes, pro golfers, tennis players, triathletes and others.

Although he has trained as a massage therapist, Ogilvie says massage therapy “just moves muscles. You have to also understand which muscle it is, where it’s attached and its movement.”

“Exercise is the key to long-term management of most medical conditions,” Ogilvie says. The most frequent medical conditions he sees include diabetes, hypertension, obesity and back pain, all of which can be reduced by exercise. “Walking seems to be the best low-impact exercise,” he says.
“People say, ‘When I exercise I hurt more,’ but it’s a different kind of pain,” he says.
Advanced Muscle Therapy and Fitness also offers SpiderTech taping to reduce the swelling and discomfort from sports-related and other injuries. The patented system uses pre-cut cotton applications that are glued to problem areas such as sprains, shin splints, joint strains, bursitis and other soft-tissue areas. Other services offered are corrective exercise training, flexibility training and golf fitness.

Ogilvie also gives several presentations a year on preventing and caring for soft-tissue injuries.
Advanced Muscle Therapy and Fitness is open five days a week, but Ogilvie says he “has been known to come down on a weekend for someone with back pain. … Health care and this type of work is what I always wanted to do.”


Advanced Muscle Therapy and FitnessAdvanced Muscle Therapy & Fitness has been rewarded by the AIFBY Chamber of Commerce as the Small Business of the Year in 2010 and 2013