Larry Ogilvie is a nationally certified massage therapist, who utilizes a special soft tissue program that is second to none in getting to the ‘cause’ of all your body aches and pains. He has developed a unique program that combines Active Release Techniques® (ART) and a stretching technique called Fascial Stretch Technique (FST). With his extensive knowledge of muscles, tendons, fascia and nerves he is able to restore function and motion to all areas of the body. His Advanced Muscle Therapy has been putting athletes, corporate executives, students, and families back together for over ten years.
Larry is also a certified Personal Trainer with NASM. He has been a trainer long before certification was necessary. He began training others in 1983.
Larry is an instructor for ART, the gold standard in soft tissue management and Spider Tech, the tape the pros wear when they need kinesiology tape.
He also puts many hours in weekly working with corporate onsite clinics to help them reduce their workers comp expense
Tifini is originally from Illinois and graduated with a BS in Exercise Science from Western Illinois University. She is a certified personal trainer through the National Academy of Sports Medicine (NASM). She has been in the personal training field for 10+ years, and has experience working with clients of various ages, performance levels and lifestyles. She works with individuals ranging from amateur triathletes and runners to mature women with double knee and ankle replacement. Tifini finds joy in being a motivator and gets much satisfaction from seeing people’s lives change through fitness and exercise. She loves running, cycling and just about anything active.
“Fitness is the beginning of everything people want in life. Tell me your goal, whether it's to improve your balance or to run a 5K, and I can meet your needs. I am very passionate about helping people reach their goals."
I am a mother to a son named Lucas and 2 fur babies, Piper and Lola.
A few of my hobbies are running, biking, and playing games.”
Nic is originally from Arkansas and graduated with a BS in Kinesiology from the University of Arkansas. He is a USA Weightlifting, Level 1 Coach and Certified Personal Trainer through the American Council on Exercise (ACE). Nic has been coaching/personal training for over 5 years, and has experience working with clients such as: youth with speed and agility drills, combine class for collegiate athletes, Olympic Taekwondo hopefuls from Panama, the active adult and older adult, and coaching at The Adrian Peterson Football Camp & Manning Passing Academy. Nic likes making athletes faster, stronger, and more explosive to excel in their sport while focusing on staying injury free. He loves sports, the beach, mountain biking, and just about anything outdoors.
Dana is a native of Fernandina Beach and has been in the health and fitness business for 19 years. Dana is a certified personal trainer currently through American Muscle and Fitness (AMFPT). She graduated from Southeastern School of Neuromuscular Massage in 2004. Her clients range from athletes, bodybuilders, weight loss to orthopedic surgery patients/ individuals who had a knee or hip replacement. She enjoys running, water and weight training. When she isn’t helping others she can be found close to a baseball field cheering on her sons as they pursue their dreams and goals.
Amy May is a licensed massage therapist working with the talented team at Advanced Muscle Therapy. A graduate of Alpha School of Massage of Jacksonville, Florida, Amy was born & raised in Iowa. Moving to Amelia Island with family, she began her roots in Florida and in healthcare over 15 years ago. After working in medical and dental assisting, Amy discovered her passion for helping people and managing their pain/stress through massage therapy. Coming from a large family and a mother of three herself, Amy appreciates & understands the demands of daily households as well as full time working individuals. Amy’s natural abilities combined with her extensive training enable her to promote healing and create a sense of relief from pain and stress for all ages and conditions.
Kimberly Carroll DPT, ATC, MTC is a Fernandina Beach native. After graduating from Fernandina Beach High School, she attended the University of Florida, where she received a Bachelor's Degree in Exercise Science, specializing in Athletic Training. While at UF, she worked with the intramural sport programs, area high schools, and spent a year with the UF Volleyball Team, accompanying them to the SEC Championships. After leaving Gainesville, Kim attended The University of St. Augustine for Health Sciences, where she received a Doctorate in Physical Therapy. Upon graduation from USA, she began working in the outpatient setting, and also worked as an athletic trainer for Yulee High School. Kimberly has been practicing physical therapy since 2009, and is a certified Manual Therapist, specializing in hands-on techniques of the spine and extremities. Kimberly's main goal is to help her patients return to full function as quickly as possible.
As a retired licensed neuromuscular massage therapist, Kim has an extensive history in both clinical and administrative healthcare that provides the perfect foundation for client service and satisfaction. Originally from Orlando, she is thrilled to now call Fernandina her home. She is married to Jerry, a USCG veteran, and has an adult son, Shayne, a step-daughter, Mikayla and a rat terrier, Joey. Kim loves the beach, gardening and spending time with family.
“Everyone has heard of personal training, and of physical rehabilitation after surgery, but a local business is now offering a new type of muscle therapy that combines the two.
Larry Ogilvie, owner of Advanced Muscle Therapy and Fitness at 961687 Gateway Blvd., has expanded his muscle therapy practice to include medical exercise training, as well as more than doubling the size of his training space from 700 to 1,800 square feet.
While regular personal training is for healthy people, he says, medical exercise training is a safe exercise program that helps post-rehab patients build their bodies back into optimal shape with supervised training.
Ogilvie said he and his employee Tifini McGill help those who have had hip and knee replacements and other health issues to continue their fitness training after regular physical therapy is done. Ogilvie gets many of his patients through doctor referrals, and keeps physicians informed as to the patient’s progress with biweekly reports.
“It’s a transition from physical therapy to keep going,” Ogilvie said. “If you’re 50 or 60 years old, where do you go if you haven’t been to a gym? Let us teach you how to use the equipment. You can continue with one-on-one training. We have the tools and knowledge to do that.”
Ogilvie, who was born and raised in Fernandina Beach, has also expanded his personal training practice along with the larger facility that he moved into last November.
Ogilvie’s practice has also been offering Active Release Technique for the last six years, which is a patented technique that treats strains and injuries in muscles, ligaments, tendons, fascia and nerves. The technique goes beyond massage therapy, using hands-on treatment and motion to treat muscular and fascial injuries and “nerve entrapments.”
Ogilvie has been working with a manufacturing company in Jacksonville for three years to help its employees with repetitive strains. The proactive ART therapy prevents many from further injury, resulting in much lower workers’ compensation occurrences.
Ogilvie says he has treated 100 cases of carpal tunnel syndrome, tennis elbow, lower back pain and other problems for employees in the company, with a success rate of 98 percent.
“The company is very progressive,” Ogilvie says. “Their workers’ compensation was costing $400,000 to $500,000 a year.”
In his practice, Ogilvie says the most common complaint is lower back pain. “People aren’t as fit as they once were,” he says. “It’s not one occurrence that happens. It’s what happened up to that point that caused the problem.”
Ogilvie sees a broad spectrum of clients, from 8-year-old Little Leaguers, to high school athletes, pro golfers, tennis players, triathletes and others.
Although he has trained as a massage therapist, Ogilvie says massage therapy “just moves muscles. You have to also understand which muscle it is, where it’s attached and its movement.”
“Exercise is the key to long-term management of most medical conditions,” Ogilvie says. The most frequent medical conditions he sees include diabetes, hypertension, obesity and back pain, all of which can be reduced by exercise. “Walking seems to be the best low-impact exercise,” he says.
“People say, ‘When I exercise I hurt more,’ but it’s a different kind of pain,” he says.
Advanced Muscle Therapy and Fitness also offers SpiderTech taping to reduce the swelling and discomfort from sports-related and other injuries. The patented system uses pre-cut cotton applications that are glued to problem areas such as sprains, shin splints, joint strains, bursitis and other soft-tissue areas. Other services offered are corrective exercise training, flexibility training and golf fitness.
Ogilvie also gives several presentations a year on preventing and caring for soft-tissue injuries.
Advanced Muscle Therapy and Fitness is open five days a week, but Ogilvie says he “has been known to come down on a weekend for someone with back pain. … Health care and this type of work is what I always wanted to do.”
Advanced Muscle Therapy & Fitness has been rewarded by the AIFBY Chamber of Commerce as the Small Business of the Year in 2010 and 2013
America’s SBDC Florida sees Advanced Muscle Therapy as a Success Story. (more…)